Travel trade associations discuss strategy for promoting tourism

Travel trade associations discuss strategy for promoting tourism
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SRINAGAR: Director Tourism Kashmir, Tasaduq Jeelani on Thursday said that department of tourism Kashmir would aggressively market J&K state as a top tourist destination in the upcoming travel marts and road shows to be held within and outside India.
The director stated this during a meeting with the heads of the local associations of tour operators, houseboat owners and hoteliers here at TRC Srinagar.
The meeting was convened by the department to prepare the local stakeholders for the promotional campaigns to attract tourists for autumn and winter seasons.
During the meeting, Tasaduq Jeelani informed the travel trade representatives that the tourist influx from countries like Malaysia, Thailand, Singapore and Bangladesh had increased over the past few years and the trend needed to be capitalised by further promoting Kashmir in these countries, an official handout read.
“It is encouraging that the foreign tourist flow to Kashmir and Ladakh from these countries has increased. We will visit these places and project J&K as one of the best and safe tourist attractions and convince more travellers from these places to visit J&K,” he said.
He said the department was also planning to participate in the travel shows at Surat, Pune, Mumbai, Delhi, Hyderabad, Ahmadabad, Kolkata to tap the domestic market, read the handout.
In order to offset the negative perception among the visitors about Kashmir, Tasaduq Jeelani said the department was planning to organise a grand ‘Kashmir Festival’ in which media persons from regional print and electronic media houses from different states would be invited and apprised about local tourism products.
He also said that during the travel trade fairs and road shows at different places, the department would also rope in media for promoting J&K.
On the occasion, the representatives from various travel, hotel and houseboat associations put forward their suggestions including designing Kashmir theme based pavilion at travel marts, organising more road shows, promoting tourism through flash mobs in shopping malls at weekends for greater visibility of the J&K state as a culturally rich tourist destination, the handout read further.
Appreciating their ideas and suggestions, Director Tourism Kashmir said both the department and the trade bodies would “work as a unit” to promote Kashmir tourism, it added.