It has come to surface that some people have been running fake medical clinics manned by people with either dubious or even fake degrees in parts of Kashmir. This is not only tragic given that peoples’ lives are involved and at stake but also constitutes a heinous crime for the very same reason(s). The dubious people manning and running these fake clinics rip off naïve and simple minded patients, not merely robbing them of their hard earned monies but also put their lives at risk. It is almost preposterous that it took the administration a long time to wake up to this menace. Often times, dubious people with fake degrees and credentials, seek out somewhat obscure places like rural areas, and become predators preying on innocence and ignorance of the masses. One other reason for the thriving of these odious practices is the somewhat inadequate reach of public health faculties in and across Kashmir. This is complemented by the mushrooming of private medical practices wherein this practice constitutes what may be called plugging the gaps and lacunae in the system. The issue or the crime then goes beyond punishment. While punishment might act as a deterrent to these kinds of dubious and odious practices, but the real question is how to check or even eliminate these. The answer is manifold. First and foremost, the reach of health care and facilities thereof must be expansive with deep coverage extending across the length and breadth of Kashmir. This supply side measure will naturally undercut demand for dubious people with doubtful degrees and credentials. Second, private medical practice in Kashmir must be regulated; there should not be a mushrooming of these given that it is usually under the guise and garb of private clinics that unscrupulous operators thrive on. Third, the masses should be made aware so that they can distinguish between quacks, fake doctors and other assorted fraudsters. This is not an exhaustive list. There’s more that can be done to pre empt medical fraud and dubious practices thereof but a focus on these can, in the least, help, to a large extent in checking these deplorable crimes. Public health is priority and must be viewed as a priority sector in the larger interests of the masses. Protecting the unaware masses then is incumbent upon all of us. The first step of naming, shaming and then punishing perpetrators of this heinous crime must be followed by holisting action that redounds to the benefit of the people.