J&K Bank launches cleanliness drive under SBM in Jammu

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SRINAGAR: To promote upkeep of surroundings and environment for healthy living, J&K Bank in collaboration with Jammu Development Authority (JDA) on Saturday launched a three-day cleanliness drive under Swachh Bharat Mission (SBM). Chairman, J&K Bank, Parvez Ahmed, and Vice Chairman, JDA, R K Shavan flagged off the drive jointly in presence of the members of the Transport Nagar Welfare Association at Transport Nagar, Narwal, Jammu.
The launch began with a team from J&K Bank and JDA gathering around Bahu Plaza to proceed towards Transport Nagar, Narwal for a massive cleanliness drive in the area pressing JCB, tipper, etc. and collection of plastic and other hazardous waste around. The cleanliness exercise will continue for three days covering Rail Head Complex and Bahu Plaza areas in addition to Narwal, an official handout read.
J&K Bank Chairman, Parvez Ahmed revealed that the bank has been actively taking up initiatives towards environment and maintaining pristine natural beauty of the state through massive tree plantation drives, construction of amenities and adoption of parks/play areas in J&K.
“Today’s initiative is reiteration of our commitment to a clean environment while being at the forefront in implementing the flagship schemes,” he said adding that it was a privilege to join hands with the development authorities and municipal corporations to support their efforts as a responsible corporate citizen.
“We are particularly concerned about various health hazards that our people working in sectors like transport and street vending are prone to due to garbage piling and unhygienic surroundings. We value their selfless service to the society and this drive is a small gesture of ‘Thank You’ towards theses people by creating healthy and clean surroundings,” Parvez added.
He requested all the citizens to uphold this spirit of service and to participate in the drive in areas around them for maintaining ‘Swachhta’ (cleanliness) all around us.
The chairman added that all J&K Bank business units across the state have been instructed to participate in the cleanliness drive in and around their areas of operation. Bank and JDA will also run awareness campaigns on cleanliness in the three-day initiative, the handout further read.
Vice-Chairman JDA, R K Shavan appreciated the J&K Bank chairman for readily agreeing to collaborate and support for creating good working conditions for the inhabitants and workers in the Transport Nagar area. He said, “People of the state have huge expectations from J&K Bank and it is good to see the bank proactively engaging with the society for meeting those expectations.”
The office bearers of the Transport Nagar Welfare Association thanked the bank and JDA for coming together and demonstrating commitment towards promoting public health and hygiene.
On the request of the members of the Transport Nagar Welfare Association, the Chairman J&K Bank announced to adopt the area for extensive plantation besides collaborating with JDA to improve the hygienic conditions of the area by constructing toilets which shall be handed over to the association for running on self-sustainable basis. The bank also announced installing dustbins, cleanliness messages and slogans in the area, the handout added.