Series of awareness programmes held to mark breastfeeding week in Jammu

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RAJOURI/Reasi: A series of awareness programmes were organised in various Anganwari centres to mark Breast Feeding Week, a worldwide campaign aimed at promoting exclusive breastfeeding among mothers in Rajouri.
The awareness programmes were supervised and guided by Project Officer ICDS Mohammad Rashid and Child Development Project Officer AuquilNuvaid. Teams comprising Nutrition & Health Mobilizer Priyanka Gupta and Supervisors Basharat Hussain Madiha Mir, Rukhsana Imtiaz, Azhra Begum, Tehseen Akhtar, Yasmeen Bukhari and others made aware lactating and pregnant women about health benefits of breastfeeding the newborn.
Awareness programmes were held at Palma, Loorkote, Dassal, Rajouri town, Fatehpur and Thudi, which witnessed active participation of Anganwari workers and helpers from all Anganwari centres of CDPO block Rajouri. Lactating and pregnant women were mobilised to these programmes and provided IEC material regarding benefits of breastfeeding. On 7th day of week a mega awareness programme was organised at Dhanore.
Nutrition and Health Mobiliser Priyanka Gupta, on the occasion, deliberated on breastfeeding and said it’s the foundation of lifelong good health for babies and mothers. She educated the women on initiation of breastfeeding, physiology of lactation, bonding between mother and baby and nutritional value of breast milk.
She added that breastfeeding is beneficial for infants, mothers and the community and has the potential to reduce mortality and morbidity during the infancy due to malnutrition.
Meanwhile, in Reasi, Krishi Vigyan Kendra (KVK) of Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu (SKUAST-J) on Tuesday organised awareness programme on breastfeeding here at Dera Baba Banda Bahadur village.
The programme, organised under the guidance and co-operation of Associate Director Extension (ADE) and Incharge of KVKs of SKUAST-J, Dr. R.K. Arora, witnessed active participation of a large number of women of the area.
The major objective of the programme was to promote and support breastfeeding among the women for the improvement of the health of babies.
Scientist & Head of KVK, DrBanarsi Lal, said that breastfeeding is the best way to provide required nutrients to the new born. He said that breast milk is highly nutritious which contains digestible proteins and natural immunities that protect the babies from various diseases. He further said that breastfeeding is beneficial for infants, mothers and the community and has the potential to reduce mortality and morbidity occurs during the infancy due to malnutrition. He said that breastfeeding safeguards the babies from jaundice, pneumonia, cholera, diarrhea, obesity, allergy etc. He educated the women on initiation of breastfeeding, physiology of lactation, bonding between mother and baby and nutritional value of breast milk.
Scientist Dr.Suja Nabi Qureshi, stated that breast milk is the best food for the babies which not only provides the required nutrients and antibodies but also develops resistance in the baby against numerous diseases and infections. He stressed on the intake of leafy vegetables, pulses, mushroom and milk for the women.

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