BARAMULLA: Micro Finance and Financial Inclusion (MFFI) Department in collaboration with Regional Office Baramulla conducted ‘Gram Swaraj Abhiyaan’ in the remote village Laduladoora at Govt High School Ladhoora under the Branch Office, Rohama.
Senior Manager, MFFI Department JKGB, Vipan Gupta on the occasion advised all the braches falling in his region to enroll more and more person under the social security schemes “so that the poor and unreachable population may also get the benefits of these schemes”. He informed that Gram Swaraj Abhiyaan Phase 2 started from 01 June 2018 to 15 August 2018 was being conducted in 187 villages of Regional Office Baramulla and Kupwara, an official handout read.
In 56 days, the bank has registered 30442 enrollments under social security schemes viz., PMJDY, PMJJBY, PMSBY & APY. Gupta said that the ongoing campaign was in a mission mode and was aimed to promote social harmony, reaching out to poor rural households, spreading awareness about government welfare schemes, enhancing livelihood opportunities, read the handout.
He advised all the branch heads of Baramulla and Kupwara region to open the accounts of unbanked population of backward areas of these given 187 villages under Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bhima Yojana (PMJJBY) and Pradhan Mantri Suraksha Bhima Yojana (PMSBY). He stressed all branches to attain 100% saturation under social security schemes in these 187 villages.
At least 250 enrolments were registered during the programme. To promote digital banking and move towards a less-cash economy, various technological innovations in banking industry including NEFT/RTGS, Online Banking, IMPS, SMS Banking, RuPay Card, Aadhaar Enabled Payment System and Direct Benefit Transfer, etc. were also highlighted during the programme.