By Mohammad Tazeem
One of the most brilliant and extraordinary footballing transfers of all times is Cristiano Ronaldo to Juventus.
While most of the footballers like Beckham,Gerrard, Lampard or Ibrahimovic at this age move to the Stateside or China but CristianoRonaldo doesn’t work that way.
On July 10 2018, the 33-year old became the highest ever transfer for an Italian club with his €112m move from Real Madrid to Juventus.
Madrid fans do not know where to go.
Juventus fans do not look.
The Portuguese legend was officially unveiled by the Italian club on Monday evening after passing a medical earlier that day. Monday was CR7 day in Turin. Fans got a first look of the 2016 European Champion as a Juventus player.
Ronaldo’s departure from the Spanish top-flight puts an end to the epic “elclassicos” between two of the best footballers in the history of this beautiful game and Spain no longer has the privilege of having both. Now one plays his football Spain and the other in Italy.
Ronaldo and the brand that comes with him has already made a huge impact at the club in terms of social media and shirt sales
Juventus’ posts on Ronaldo’s presentation are sparking heavy engagement. It has recorded 94k interactions and 1.3m video views on Juve’s Italian Twitter page so far.
With Ronaldo’s personal brand already more popular than his past or current club, the impact on his own follower numbers has not been huge. Figures provided to ESPN FC by KPMG’s Football Benchmark group have the Portugal captain gaining two million Instagram followers over the past fortnight, moving his total up to 135 million. In the week between , the rumour mill going into overdrive and Ronaldo arriving in Turin, Juventus gained more than 400,000 followers on their main and English Twitter pages, as well as in excess of 1.4 million on Instagram and 400,000 on Facebook.
Juventus sold 850,000 jerseys in the whole of 2016/2017 season. They have just sold 520,000 in the first day of Cristiano Ronaldo’s unveiling alone. The Bianconeri have reportedly generated €53.5m from Cristiano Ronaldo shirt sales.
Ronaldo will wear his preferable Number 7 jersey at Juventus, which was previously being worn by the Columbian winger Juan Cuadrado. Upon Cristiano’s arrival Cuadrado tweeted: “More blessed is to give than to receive; @cristiano many blessings in this new adventure”
He then followed up that initial post by giving fans the opportunity to vote for his new number, with a twitter poll. The poll received over 150,000 votes and the winning number was 49 with 34 per cent of the vote, but Cuadrado is yet to confirm which new number he will take.
Cristiano has signed a four-year deal at with The Old Lady which is understood to be around €30m per year and it only looks more remarkable when you break it all down.
Following his Money-spinning switch to Juve, Cristiano Ronaldo leaves the Spanish capitol as Real Madrid’sall-time top goal scorer, with 450 goals in 438 games. In second place is the club legend Raul, who scored 127 less goals, but played in 303 more games. A class apart.
In these nine years at the club, he has also won 4 UEFA Champions League titles,3 FIFA Club World Cups, 2 UEFA Super Cups, 4 Ballon d’ors, 2 Spanish League titles, 2 Copa Del Reys and 2 Spanish Super Cups. Absolutely ZERO superlatives left to describe this man.
—The author is a Class 11 student at Delhi Public School, Srinagar. He tweets at @tweetazeemer