SP0PORE: Noted businessman of Kashmiri origin Sahil Peerzada has become the first entrepreneur from J&K to set up an FM music station in the Middle East. 89.6 ONE FM Radio has started operating from Doha, capital of gas-rich Qatar.
Speaking exclusively to Kashmir Reader, Peerzada, who was born in the North Kashmir township of Sopore, said, “The idea was to engage with South Asian youth in the Middle East, which has a huge expatriate population from the subcontinent. A soft launch of the station took place during the Qatar National Day celebration while the proposed official launch would be soon after the holy month of Ramzan.”
The station’s main studio is operating from the iconic Pearl Island in Qatar, and there is a backup studio proposed within downtown Doha as well. For the venture, Peerzada has partnered with Naveed Abdulla, a renowned media personality in Qatar.
“The partnership is between myself and Gulf STAR Media, which holds the exclusive operational rights for ONE FM Radio in the state of Qatar. Going forward together, we shall be hosting several international sports personalities and celebrities in the region, adding value to the entertainment industry in Qatar,” Peerzada revealed to Kashmir Reader.
With businesses ranging from the modern cold-storage equipment to interests in the entertainment industry, Peerzada plans a foray into the local market in J&K and has already drawn up projects to this effect. “We have some presence in the Valley, but most of our business ventures are outside the state – in mainland India and overseas. As the situation improves in Kashmir, we shall be better poised to position some of our projects there, with the ultimate objective of giving back to the society,” he concluded.