Stresses on factoring in state’s heritage, culture in craft designs, promotions
SRINAGAR: There is need for factoring in heritage, history and cultural moorings of the state in craft designs and promotions to make these world class attractions, stressed Jammu and Kashmir Chief Minister, Mehbooba Mufti here on Tuesday.
The chief minister said this while reviewing the plans to showcase the crafts and art forms to a wider canvas of art lovers, buyers and markets, a handout read.
Mehbooba Mufti said “there is a dire need to celebrate the anonymous artisans, craft workers and other people and bring them to fore as the factors behind these immortal pieces of art from the state.” This, she said, would “immortalise these art forms for posterity” and would also “attract more people” to join these arts.
She directed tie-ups with world class marketing platforms like Amazon, etc. to create a wide and attractive marketing base for the products from the state. She also asked for undertaking research by concerned departments to know the customer choices and preferences and factor the same in the design pattern of these art products, the handout further read.
Mehbooba Mufti suggested “curating constant designs, focusing on continuous R&D in designs and organising regular camps at the Craft Development Institute for the local artists and entrepreneurs to populariee the crafts and designs”.
Famed designer, Manish Arora also gave his suggestions from making the brands from the state globally acceptable and attractive.