SRINAGAR: To strengthen its grip in the Srinagar market, Parryware, India’s leading manufacturer of bathroom products, plans to open ten new stores and launch 15 new products to strengthen its presence in the market.
Parryware is the flagship brand in the portfolio of Roca India. Roca Group is a 2 billion Euros Spanish giant, and is a world leader in bathroom space.
The expertise and revolutionary R&D technology of Roca and the customer trust of Parryware proved to be a potent force to strengthen market share in India. Originated from EID Parry, Parryware has a strong legacy of more than 60 years and is among the pioneering brands in India.
Roca Group in India offers five brands i.e., Armani Roca, Laufen, Roca, Parryware and Johnson Pedder — catering to different segments from super luxury to masses.
Parryware also plans to engage with its various stakeholders like engineers, builders and plumbers through partnerships, associations and programmes. The brand introduces new product and offerings for the market and connects with partners.
MD, Roca Bathroom Product Private Limited, K E Ranganathan, told Kashmir Reader that besides plans for nourishing a stronger dealer and consumer base, Parry ware will expand its customer care network by opening new centres through workforce on-ground.
“We plan to collaborate with top dealers to introduce new retail outlet display model targeted at increasing brand visibility and strengthening brand image,” he added.
“Parryware has enjoyed tremendous success in the past year and has gained significant market share across states. Srinagar remains to be a very crucial market for us as we focus on building momentum from the top and conquer the entire nation,” Ranganathan said.
“We have ambitious plans for the market as we look at opening many consumer-friendly retail outlets with innovative product display and launching new innovative products. We target to strengthen our market presence and grow aggressively in the market through such initiatives,” K E Ranganathan added.
Delivering contemporary and youthful bathroom solutions in India, the brand is known for many industry firsts, product innovations and for introducing global technology in the products.
The brand has refreshed itself with ‘always in fashion’ positioning to further reiterate its commitment of offering contemporary and unique designs including colours, trendy shapes, advanced technology that matches the imagination and lifestyle of the young, discerning Indian customer and has introduced game-changing bathroom solutions and progressive technology in India..
Parryware introduced for the first time in India a complete bathroom customer care support during mid 1990s and has since built a strong service network across 30 cities in India.
Parryware products are manufactured in 8 factories across India and are present through a strong distribution network of 7800+ dealers and retailers in the Indian market.