Pahalgam: At a time when tourism in valley is affected due to prevailing turbulent situation, government is facing challenges to counter the negative perceptive that has erupted among tourists.
At the same time, large number of tourists presently holidaying in Pahalgam told Kashmir Reader that “No matter how worse the situation will turn in the valley, we will not stop coming to this beautiful place as we are socially and spiritually connected to it but unfortunately, there are some agencies including national media that are running fake news of terrorising the tourists in the valley which is far from truth as people here are receiving us with affection and also administration is taking care of our safety as well”.
The state needs to create alternate and positive stories to change its perception among tourists said Tourism Minister, Tassaduq Hussain Mufti at recently held TAAI convention, adding that combined efforts were needed to boost the tourism in the state which is considered as the backbone of state economy. Sukvia Marlon, a tourist from Sweden said “I wonder why people of the country prefer foreign places when they have got such a wonderful paradise (Kashmir) and why people are being terrorised not to visit this place citing it unsafe for them which isn’t in reality. I have spent 15 days here and have seen nothing that made me feel uncomfortable or unsafe”.
Vinod Sharma, a tourist from Gujrat told Kashmir Reader that “The negative stories that come from the valley through media and other agencies put a bad impact on the tourism of Kashmir. After coming to Kashmir, I have totally seen the opposite that what I have heard outside about Kashmir”.
Tourists must come to this place at least once to see for themselves the ground reality which is far better than what we are told, he insisted. Deepak Kalal, from Pune who is a known face in Kashmir, a social media Comedian told Kashmir Reader that “I fell in love with Kashmir in 2014 after I was stuck in floods but saved by Kashmiri shikara wala’s since then I pledged to promote Kashmir tourism and its hospitality”.
Famous across India and abroad for his comedy and pro-Kashmiri statements, Kalal said he also landed in trouble recently after he was attacked by some persons in Jammu and Haryana for his pro-Kashmir videos.