JAMMU: Deputy Chief Minister, Nirmal Singh on Sunday inaugurated six J&K Bank ATMs enroute Mata Vaishno Devi temple at a function held at the Base Camp in Katra.
The inauguration was done in presence of Minister of State for Finance and Planning, Ajay Nanda, Chairman and CEO J&K Bank, Parvez Ahmed, Executive President J&K Bank, Vagish Chander, senior functionaries of the Shrine Board and prominent citizens of Katra.
Speaking on the occasion, Nirmal Singh hailed the management and governance of Shrine Board towards making the pilgrimage one of the well-planned events providing all possible facilities to the devotees. He appreciated J&K Bank for its consistent and proactive efforts to regularly engage with various stakeholders for the growth and development of the state.
He also described various initiatives of the government to develop urban infrastructure like the river front development project in Jammu, underground cabling in Katra town and improved power facilities in the state.
Minister of State, Ajay Nanda said “Katra is an iconic place of Jammu and Kashmir state holding immense religious, heritage and cultural significance”. He appreciated J&K Bank for its customer oriented approach which was “one of the best in banking industry” and lauded the vision of the chairman for facilitating pilgrims and security personnel by launching 6 ATMs on the yatra track in a single day.
He requested the chairman and CEO JK Bank to increase the number of ATMs in the Katra town besides conducting feasibility of providing such facilities on the Shivkhori Yatra route to facilitate pilgrims..
Chairman & CEO J&K Bank, Parvez Ahmed elaborated on the vision of the bank to engage with various stakeholders to intervene as a catalyst in developing the socio economic profile of the state.
“Today’s initiative is a collaborative vision of J&K Bank and Shrine Board to make the pilgrimage track pilgrim-friendly besides embarking on the journey of digital transformation,” he added.
The bank has urged various stakeholders to devise way and means including development of tourism circuits in and around Katra town to increase the number of days spent by the pilgrims in the state, he asserted. This, he said, was possible by developing various hidden gems in tourism circuit by the government and other stakeholders to not only give a boost to tourism but also to develop employment opportunities for the people of the state.
“The bank is working towards transformative digital economy in the state and aims to create easily accessible touch points for the pilgrims to cater to their cash needs through the ATM chain across the pilgrim route. We are keen to collaborate with the Shrine Board to ease the experience of yatris besides providing hassle-free services to people coming from all over the country,” said Parvez Ahmed.
The chairman acknowledged the strong relationship with Shrine Board and said that the same was beyond the commercial perspective with collective vision and commitment towards the pilgrims visiting the state.
The ATMs inaugurated by the bank for the convenience of pilgrims, security personnel, local businessmen enroute yatra track and Shrine Board employees have been put up at Niharika, Katra, Ban Ganga, Adh Kuwari, Sanjhi Chhat, Him Kotiand Manokamna.