JAMMU: To review the preparations of various publicity activities of tourism department and to attract tourist across the globe, Minister for Tourism Tassaduq Hussain Mufti on Friday convened a meeting here.
According to an official handout, the department is working on various proposals related to tourist attraction, publicity and marketing. Besides planning various tourism attraction programmes, the department is working out on the publicity strategies to reach out the tourist across the globe and for that websites and social media outlets are being maintained regularly, it read.
The department is also planning to organise various events for tourist attraction, besides organising festivals, bike rallies and other adventure sports events.
The department has created various tourism promotion films and has got a proposal to screen these films in PVR’s across India.
Besides screening of tourism promotional films, the minister stressed for creating promotional films of different tourist places in the region for targeted audience including Mata Vaishno Devi, Basohli and Patnitop.
The department is installing hoardings and visual screens at various places including airports as well as railway stations for tourism promotion, it further read.
Tassaduq stressed for developing a tourist application to keep check on the demands and requirements of the tourists visiting the state, besides issuing an EOI (Expression of Interest) to invite professionals for maintaining the statics of the number of tourist visiting the state annually.
The department according to the handout has organised various tourism promotion road shows in Himachal Pradesh, Haryana, Chandighar and Amritsar.
During these road shows, the department has received various tourism promotion proposals including creation of Shiva-Shakti Circuit between Jammu & Kashmir and Himachal Pradash and holding of Kashmir Food Festival in Pinjore Garden Chandighar, it further read.
The department has got a proposal of making Jammu and Kashmir a theme state for “Surajkund Mela of Haryana” which is the largest international festival held for eighteen days in which 28 countries and 30 states of India assemble for tourism exchange programs and promotion of their heritage, culture and handicraft, it read.
Mufti stressed for taking measures to encourage locals as well as tourism department for opting paying guest facilities, besides providing training to the adventure sports lovers of the state.
The minister sought coordination and cooperation among departments so that target achieving mechanism could be initiated. He also stressed upon concerned officials to work in synergy and enthusiasm to achieve tangible results on ground, it added
Secretary Tourism Sarmad Hafeez, Director Tourism Jammu Smita Sethi, Director Planning, Director Finance and various other officers of the department attended the meeting.