Horti dept to authenticate publishing of ads on pesticides, mineral oils

Horti dept to authenticate publishing of ads on pesticides, mineral oils
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JAMMU: The Department of Horticulture has informed the concerned that broadcast/telecast and publishing of advertisements of pesticides and horticulture mineral oils in electronic and print media, respectively in the state shall be subject to authentication of the brand/quality of such pesticides/horticulture mineral oils by the Directorates of Horticulture, Jammu/Kashmir to arrest the advertisement of spurious, misbranded and unapproved pesticides/horticulture mineral oils in the valley to safeguard the horticulture industry in the state.
The pesticide companies/distributors opting for such advertisements in the state as also distributors/manufacturers of horticulture mineral oils opting for advertisements through print/ electronic media shall necessarily obtain authorisation of the Directorate of Horticulture Jammu/Kashmir for such purpose without fail, an official handout read.
The Director Horticulture Jammu/Kashmir shall ensure authentication of approved/genuine horticulture mineral oils and pesticides, as and when any company/distributor/ stockist approaches for the same for purpose of advertisement, it added.

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