Initiative aimed at increasing awareness, credit supply at doorsteps
SRINAGAR: The Jammu and Kashmir State Co-operative bank has launched an initiative to offer banking services at doorsteps in areas where conventional banking branches have not been established.
Under the initiative, each rural branch of the bank will adopt an unbanked village in its area of operation, an official handout read.
Chairman of the bank, M S Dar while launching the initiative, said that in the adopted villages, “bank will depute field staff who will conduct weekly campaigns”.
During the campaigns a two pronged approach will be followed. On one hand the bank will conduct comprehensive awareness programmes regarding various aspects of banking, and on the other hand, bank will carry door to door surveys to ascertain the credit needs of the people, the handout read.
Dar said that a high level committee had been constituted “to monitor the progress under the initiative”. He stressed that the very existence of cooperative banks is for the wellbeing of the rural populace and “we are committed to ensure banking services especially, credit supply” to areas of the state.
Dar said, “All the services will be delivered at the doorsteps through its field staff, mobile ATM vans and micro ATMs so that the customers would not have to take the trouble of visiting the branches.”
On the occasion, the CEO of the bank, M Lateif, highlighted that the bank was keen to increase its credit infusion in farming and other allied activities like farm mechanisation, apiculture, sericulture, dairy and poultry segments. Lateif said, “The bank is also going to seek help from NABARD and other line departments in its endeavour,” the handout added.