Pahalgam festival to boost tourism

Pahalgam festival to boost tourism
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ANANTNAG: More than 4000 people, from across India, have booked their place for the upcoming “Pahalgam Festival”, scheduled to be held later this month at the famous tourist destination, Pahalgam, here in Anantnag district.
The two-day festival will commence on February 17. Pahalgam Development Authority (PDA) and Tourism officials said that the festival is aimed at reviving tourism in Kashmir – Pahalgam, in particular.
“We have so far received more than four thousand bookings and we are expecting many more in the coming days,” Assistant Director Toursim, Bilal Ahmad said.
He said that cultural programs, village walks, food stalls and tonga rides will be the main attraction of the 2-day festival.
Chief Executive Officer (CEO) of the PDA, Mushtaq Simnani, said that the whole Pahalgam market will be illuminated for the occasion.
“We are expecting guests from the film industry and may be some ministers from the centre and other states as well. It’s going to be a mega event,” he said.
Simnani said that the festival will send out a message that Kashmir was a safe place to visit and hopefully boost the influx of tourists which has taken a beating over the past couple of years.
“We have arranged a village walk for the tourists wherein they will be acquainted with the local life. A Dastan-goi program has also been scheduled in Aru village,” he said.
The officials expressed hope that the event will be a success and will be able to serve its purpose.