J&K tourism concludes south Indian promotional campaign

J&K tourism concludes south Indian promotional campaign
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Travel agents vow to promote J&K as ‘choicest destination’

SRINAGAR: The tourism promotional road show at Hyderabad received overwhelming response from the travel trade fraternity of the state of Telangana. The road show was third in a row in South India after Chennai and Hyderabad where tourism department promoted J&K as the “choicest destination”.
The department organised road shows in South Indian cities from where the number of travellers visiting J&K has increased.
Praising the beauty and the hospitality of J&K state, travel trade fraternity of Hyderabad said they would sell J&K among the travellers from South India. In addition to the locals, over 100 leading travel agents participated in the seminar at Hyderabad who expressed overwhelming support to market J&K among holidayers, an official handout issued on Saturday read.
President, Tour Operators Association of Telangana, Siraj Ansari said the South Indians have always wanted to visit their dream destination J&K which has no match in the world. He said Tour Operators Association of India will promote J&K as one of the choicest destinations among the travellers from the state.
“We have a beautiful state in our country which is just over 3 hours fly time and is very well connected. There is no better place than the state of J&K where a traveller gets what he would want to see. We will make special tourism packages for Kashmir,” he said.
President, Travel Agents Association of India (TAAI) Sunil Kumar said most of the travellers want to visit Kashmir and also wished to hold the annual convention of TAAI in Srinagar to promote J&K among the leading travel agents from India.
“In our conventions around 1000 leading travel agents from across India participate and exchange business, do networking and promote destinations. It would be a wonderful idea to promote J&K among TAAI members who will come and see by themselves how beautiful J&K is and how safe traveller feels there. J&K is a complete package for travellers and everyone wants to promote it,” he said.
One of the noted South Indian filmmakers P Patnaik who also spoke on the occasion said he along with his film crew would visit Gulmarg and other places in winter to shoot songs in the snowfall.
“Many South Indian movies have been shot in Kashmir which gave the filmmakers a good choice. I was also encouraged by the delegation of the J&K state here and I would be shooting for my film in Gulmarg and other places to show songs in snow. The shots in Kashmir are taken in natural setting which makes it more beautiful,” he said.
Minister of State for Tourism Priya Sethi who was the chief guest on the occasion said tourist footfall in the state has improved recently and tourists were roaming freely and are safer than in any other state.
She also said that J&K is the first state to have its Tourist Trade Act and also tourist police who ensure that tourists are feeling comfortable and enjoy holidays.
She invited journalists and travel agents from the state for a familiarisation tour to J&K so that they will see themselves how normal the situation is in Kashmir.
“We will be more than willing to host you for a FAM trip so that you will see how tourists are enjoying freely,” she said.
Secretary Tourism J&K Sarmad Hafeez delivered the key note address and also screened the department’s recently shot movie ‘Warmest Place on Earth’.
Director Tourism Kashmir Mahmood A Shah gave a detailed presentation on all the regions of the state and informed them about historical, cultural, traditional, geographical, anthropological perspective of the J&K state.
Director tourism Jammu Smita Sethi gave a detailed information of the tourism products of Jammu region, the handout added.

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