Tourism dept continues promotional programmes

Tourism dept continues promotional programmes
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Holds road show at Bangalore

BANGALORE: Continuing with its series of road shows, the Department of Tourism J&K organised another tourism promotional event at Bangalore which received overwhelming response from travel trade fraternity from Karnataka.
Speaking on the occasion, Minister of State for Tourism Priya Sethi said Government of India has come up with unique connectivity scheme UDAN or “Ude Desh ka Har Nagarik” for efficient regional air connectivity, where traveller can reach to the unexplored but equally beautiful tourist destinations like Gurez, Zanaskar, Badarwah, Poonch and Rajouri regions and also Vaihsno Devi through helicopter services, an official handout read.
She invited the youth of Bangalore to J&K urging them to “unwind in the pristine beauty of the state”.
“Bangalore is an IT hub and you are in the world of technology and remain busy with only technology. We invite you to J&K where you can rejuvenate yourself and come back to your place with fresh energy,” she said.
The seminar is a part of a series of road shows organised by the department of tourism to promote J&K as the choicest destination to travellers from South India. There has been a surge in the tourist flow to Kashmir from South India which has encouraged the department to reach out to the travellers from the region.
The minister said Government of India was liberally funding J&K state for the tourism promotion and infrastructure development in the sector.
“Lot of facilities are being created by the state and the central government for the comfortable stay of the tourists,” she said.
She also invited business s houses of the state for holding conferences, conventions and board meetings in J&K saying the state has world class facilities for MICE tourism.
Secretary Tourism Sarmad Hafeez highlighted the features of each region of the state and also the unique features of each season in J&K.
He said, “Due to the recent snowfall Gulmarg is fully packed with tourists and others should not miss the chance to visit the beautifully snow-covered mountains.”
Secretary tourism also informed them that Jammu and Kashmir Tourism Development Corporation was offering 50% discount on its all properties for the travellers.
“We have the finest properties and at the most beautiful locations where you can stay and enjoy extremely memorable holidays. We are currently offering accommodation at 50% rebate to tourists,” he said. He also said stays in the houseboats were also offered on discounted rates.
Director Tourism Jammu Smita Sethi and Director Tourism Kashmir Mahmood A Shah also delved on the tourism products of both the regions.
Besides, many travel agents and prominent personalities in hospitality trade from Karnataka praised the beauty of the J&K state and promised to market the Himalayan state among travellers, the handout read.