MELBOURNE: Advisor to Chief Minister Prof Amitabh Mattoo Thursday invited Australians to visit Kashmir to explore and experience its natural beauty, ethnic heritage and rich culture.
Prof Amitabh Mattoo said this during a series of meetings with intellectuals, academicians, business community and civil society members here, a statement said.
He said the outlook about Kashmir is changing fast and investors and visitors are visiting to the region for investing in different ventures.
He emphasized that Jammu and Kashmir is endowed with unmatched natural beauty that is delicately blended with its rich cultural, diversity and heritage which forms the essence of Kashmiriyat. He asked the people across the globe to visit state and feel this nature’s treasure trove.
“Government has put in place initiatives to provide best of facilities to the tourists and facilitate the investors adding that the need is to change the perception about the state and revisit it with a new outlook,” he told Australians in meetings.
He said that Jammu and Kashmir offers a range of tourist attractions that are second to none in terms of scenic beauty, apt environment, leisure and sports tourism.