SRINAGAR: Director Tourism Kashmir, Mahmood Shah, launched a ‘Free Fly’ holiday package on Tuesday exclusive for Kashmir offered by Cox & Kings. “The special holiday package has been designed to give impetus to the tourist flow to Kashmir. The package offers free to and fro air ticket between Delhi and Srinagar on booking holidays to Kashmir,” he said.
Hailing the efforts of the Cox & Kings, he said there is no match to the beauty of the Kashmir, but only negative media is playing spoilsport.
“Such packages by the leading tour companies will help in improving the tourist flow to Valley. We need customized tour packages to Kashmir for innovative marketing when other states have also upped their marketing strategies,” he said. A special marketing team of the Cox & Kings from all states of the country arrived Srinagar on December 15, 2017 and visited valley’s most popular tourist destinations.
The team filmed the destinations and also reviewed the infrastructure development to showcase to their clients. He said such trips to Kashmir by the leading tour companies will surely dilute the negative perception among the intending visitors.
Cox & Kings Senior Vice President, Yusuf Poonawala, said the package is for any traveler wishing to visit Kashmir. “Once the traveler books the land package, we will provide him free to and fro air ticket between Delhi and Srinagar,” he announced.
He said Cox & Kings receives good number of queries from the travelers for Kashmir holidays.
“Kashmir is on priority list of the travelers. This offer will further boost tourist influx to Kashmir,” he said.
He also downplayed negative media publicity by certain section of newspapers. Giving various examples, Yusuf Poonawala said national media is blowing things out of proportions when it comes to happenings in Kashmir.
The tour company had visited Kashmir along with a special media team from Delhi to shoot Valley beauty, landscape, art and craft, culture, and heritage to promote Kashmir through various media.