SRINAGAR: Jammu and Kashmir State Co-operative bank has conducted twenty-nine financial literacy camps under the ‘going digital’ initiative to achieve digitisation goals as envisioned by the finance ministry and Reserve Bank of India.
The camps were conducted in Leh, Kargil, Budgam, Ganderbal and Srinagar districts. A large number of existing as well as walk-in customers attended the said camps.
The participants were informed about the advantages of different digital banking products like RuPay KCC and debit cards, e-commerce, PoS etc. with live demonstrations. Need for adapting to the cashless transactions like NEFT, RTGS, DBT, Mandates etc was also highlighted. Stress was also laid on precautions to be taken to avoid risks involved in digital transactions.
While commending the work done by the Financial Literacy Centre of the bank, the Chairman, M. S. Dar highlighted that the Bank has started an aggressive campaign to aware people in general and its clientele in particular about various modes of digital payment systems with stress on risk avoidance. M. S. Dar informed that the bank is soon going to roll out a state of the art Mobile ATM Van which will be fully equipped to enable the Financial Literacy Centre to conduct awareness exercises in the farthest nooks and corners. The van would be particularly used to impart on sport training to farmers regarding use of RuPay KCC on ATM as well as PoS machines.
M.S. Dar further said that the bank is actively collaborating with NABARD and is roping in various line departments and NGO`s to make the programme a success.
While commenting on the success of the awareness campaign, the managing director of the Bank, M. Lateif said that there has been an overwhelming response and people are eager to understand the advantages of the digital payment modes even in far flung areas. He said that the bank is planning to cover whole of its operational area from Haber Budgam to Nobra Leh under the awareness campaigns.