JAMMU: For encouraging healthier living among adolescents by creating awareness regarding nutrition, health, wellness and active living, Nestlé India in association with Magic Bus India Foundation launched the Nestlé Healthy Kids programme in Jammu.
The programme will reach out to 1500 adolescents from different communities in Jammu, an official handout issued on Monday read.
According to the handout, Nestlé Healthy Kids Programme has been developed with a focus to provide nutrition education to adolescents. Along with students, this programme also includes interaction with parents through workshops to encourage them implement healthy habits at home.
Speaking at the launch event, Minister of State for Education, Technical Education, Culture, Tourism, Horticulture, Floriculture & Parks, Priya Sethi said, “Nutrition plays a key role in laying a healthy foundation and therefore it is critical to ensure that individuals develop good nutritional habits from the early years of life and guidance from parents is equally important.”
Appreciating the efforts being made by Nestlé India in partnership with Magic Bus, she said education and awareness play a key role in determining good health. She hoped that such efforts would be able to “bring about healthy smiles on many young faces in the state”.
Senior Vice President – Corporate Affairs, Nestlé India Sanjay Khajuria said, “We believe that health and nutrition play a very significant role in helping shape better lives.”
He said the programme has been designed specifically for adolescents in government schools and communities.
“Nestlé Healthy Kids Programme aims to create awareness regarding nutrition, health, wellness and active living. We want to work towards better understanding of the value of good nutrition amongst communities to help them lead active and healthy lives,” he added.
Nestlé India’s partnership with Magic Bus began in 2014, and has till date reached out to around 150,000 adolescents. For the Nestlé Healthy Kids Programme, Magic Bus has created and customised its existing curriculum into three major buckets with the objective of raising awareness on ‘Nutrition and Health’, ‘Getting Active’ and ‘Hygiene and Sanitation’ amongst children in communities and government schools, the handout added.