SRINAGAR: A tiny hamlet nestled in the north-east of India on Saturday became the 750th village under HDFC Bank’s Holistic Rural Development Programme (HRDP). Through this programme the 550 inhabitants of Umpathaw now have access to potable water and their children, a smart school with clean toilets.
The bank has a board mandate to cover 1,000 such villages by 2019. This initiative has so far impacted the lives of over 10 lakh people in 16 states across India, an official handout read.
HRDP is a flagship CSR (Corporate social responsibility) initiative of Parivartan, HDFC Bank’s umbrella brand for all its social development programmes. It seeks to better village life by focussing on improvements in 5 key areas of – education, skills training & livelihood enhancement, natural resources management, water & sanitation and Financial Literacy & Inclusion.
Under this unique programme, a thorough assessment of the village is carried out to understand its developmental needs. To address these needs in a sustainable and effective manner, the bank creates long-term solutions in partnership with an NGO and the local community. The beneficiaries of HRDP include small farmers, youth, landless labourers, children and women.
Deputy Managing Director, HDFC Bank, Paresh Sukthankar said, “At HDFC Bank, we believe that for India to achieve inclusive growth, our villages must grow in tandem with cities. Through HRDP, we are doing just that by creating sustainable communities in remote pockets of the country.”
Head – Corporate Social Responsibility, HDFC Bank Nusrat Pathan said, “Through HRDP, we are creating an ecosystem to improve the overall economic and social conditions in rural India. Our NGO partners play an instrumental role in planning and executing projects. We work also closely with local communities, who participate in the projects through ‘Shramdaan’, to make the initiative sustainable,” the handout quoted.