Measures afoot to commercially promote state handicrafts, handloom: VC H&HC

JAMMU: To review the viability of its current operations, besides identifying shortcomings for improvement to increase market outreach and prospects for state arts, J&K Handloom and Handicrafts Corporation (H&HC) will undertake an audit of its commercial operations, an official handout issued on Tuesday read.
According to the handout, Vice Chairman Handloom and Handicrafts Corporation Nizamuddin Bhat said that present government had taken a serious note of recession in the business of handicrafts and handloom and was highly concerned to ameliorate artisans, craftsmen and employees.
Bhat said handloom and handicrafts boards have already asked the management to re-evaluate assets spread across India and ascertain the status of each centre and viability of the manpower engaged at these centres, the handout read.
“Instructions have been passed to the management to make business promotion centers fully functional and regularly monitor the production and manufacturing ends,” he said.
“In this connection, the targeted implementation of various schemes from central handloom corporations, textiles ministry and ministry of the human resources assume greater significance,” he further said. Bhat said industries ministry has taken measures to promote handicrafts and handloom through trainings, exposure visits, marketing support and exhibitions, the handout added.