‘Kashmir Fresh’ to attract the globe: Principal secy APD

‘Kashmir Fresh’ to attract the globe: Principal secy APD

Chilly cakes (waerr), shallots (pran) to be packed, exported soon

SRINAGAR: ‘Kashmir Fresh’ a brand is coming up under which all the vegetables and fruits will be categorised and sold in the market, Principal Secretary to Government, Agriculture Production Department (APD) J&K State, Sandeep Kumar Nayak has said. He was speaking during the series of review meetings held at Civil Secretariat Srinagar on Friday, an official handout read.
Principal Secretary averred that the ‘Kashmir Fresh’ brand will attract people across the globe. The fruits, vegetables, honey and saffron which will be packed under this brand, will be “cent percent from Kashmir and original in nature without any adulteration”.
Srinagar, Budgam and Ganderbal districts participated in the second day of the meeting during which their agricultural activities were also reviewed.
Deputy Commissioner Ganderbal Piyush Singla, Director Agriculture Kashmir Syed Altaf Aijaz Andrabi, Director Extension Education SKUAST-K Mushtaq Ahmad Teli, all joint directors, chief agriculture officers of all the concerned districts and district officers were present in the meeting.
Sandeep Nayak asked the officers to concentrate on three sectors, which include vegetables, apiculture and exotic varieties. He asked chief agriculture officers to “hold regular sessions with agriculture extension assistants on monthly basis” so that ground situation is brought under notice.
Nayak emphasised the need for Farmers Training and Educational Centre (FTEC) and upgradation of Nunar farm for lavender cultivation. Under NABARD loan the FTEC will have all the basic and modern requirements for facilitating the farmers during their training sessions. The new building will have Kashmiri architecture and can accommodate 30 farmers at a time, the handout read.
District Development Commissioner Ganderbal Piyush Singla described the importance of the location for FTEC. He said the new FTEC would be a centre of attraction for the farmers from Ladakh as well. The centre will be located on Srinagar-Leh highway.
Nayak asked cheif agriculture officers to concentrate on chilly cakes (waerr) and shallots (pran) which can be packed and exported to other parts of India. The chilly cakes and shallots have longer shelf life and can fetch good fortune to the farmers.
He urged agriculture officers to “focus on honeycomb and its marketing”.
Director agriculture assured “every possible assistance will be provided to the farmers” in Rambirgarh and Pratapgarh areas of Qamarwari zone of Srinagar district for high produce of vegetable cultivation, the handout added.


One Response to "‘Kashmir Fresh’ to attract the globe: Principal secy APD"

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