PHDCCI to meet envoys to dispel wrong notions about Kashmir

Chamber president says will help market Kashmir products and services in other states

SRINAGAR: Progress Harmony Development Chamber of Commerce and Industry (PHDCCI), one of the India’s largest conglomerates of businessmen, would engage ambassadors of 22 countries to dispel the wrong portrayal of Kashmir through Indian media across the world.
The move will help to boost the tourism sector which has been at the lowest ebb this year.
During an interaction with reporters on Wednesday evening, PHDCCI President, Anil Kumar Khaitan said that the chamber would first launch ‘Ambassadors Club’ with envoys of G20 countries as members. He said he would hold an interaction with them in March and also facilitate a meeting of J&K Chief Minister Mehbooba Mufti with them.
“I will facilitate meeting of the Chief Minister with these ambassadors in March to make them aware about reality of Kashmir. We have to challenge the media by our quality work only,” he said. Since the killing of young militant commander Burhan Wani, Kashmir Valley has seen a dip in tourism. The hyper nationalist vitriol on Indian new channels against Kashmir has added to the problems of tourism sector.
Khaitan said that the chamber would also help the state government and business community to market their products in various states of India.
He said that given the availability of resources, expertise, and skilled labour in the state, the chamber would help to market it in Gujarat, Trivandrum, and Rajasthan. The youth of valley, Khaitan said, were confident and intelligent, but lacked jobs and avenues.
“An idol man’s mind is devil’s workshop. The youth here lack jobs and need to be kept busy. The state chapter of PHDCCI should take up their grievances related to business to the state and we can use our office at Centre too,” he said. Khaitan said that the Chamber would also assist the valley based business community in investing in other countries as well.
“It will be a sort of brainwashing for the other counterparts. We will be launching our first international office in Bahrain very soon. We will be covering Gulf Cooperation Council which includes Saudi Arabia, Qatar, Behrain, Kuwait, Oman and UAE. It will be a lesion office and any businessman desiring to start an international business here can also use our office,” he said.
The PHDCCI head said his chamber will also assist in the facilitation of the Small, Micro and Enterprises of the valley.
“The decision of note ban derailed progress of MSME but that has happened and we have to move forward. We have created a web portal that will keep the unit holders abreast with the schemes of Ministry for Small, Micro and Enterprises. Whenever any unit holder has issues with respect to the local banks, our chamber would assist them at large,” he said.
Khaitan was on his maiden visit to the Valley to review the business here.