Secy tourism urges travel trade fraternity to join hands for JTPCs

SRINAGAR: To seek inputs form travel trade and hospitality sector on upcoming tourism promotional campaigns, Secretary Tourism Sarmad Hafeez on Wednesday evening had an introductory meeting here, an official press note read.
The meeting was also attended by Director Tourism Kashmir Mahmood A Shah, Deputy Directors Peerzada Zahoor, Riyaz Beigh and Waseem Raja besides Director SKICC Yasmeen Khan and representatives from travel trade and hospitality sector were also present.
According to the press note, secretary tourism urged the travel trade fraternity to join hands with the tourism department for joint tourism promotional campaigns (JTPCs).
He said promotional campaigns through social media, print media, road shows, and tourism fairs would be given impetus.
The travel trade suggested decorating stalls at the travel fairs on theme basis, promoting destinations through billboards at important locations across India, the press note read.
They also urged the department to counter negative media publicity by taking up the issue at the ministerial level so that pressure was exerted on those channels.
The travel trade fraternity also suggested roping in local and regional channels of different states for tourism promotion by inviting them to the state on FAM tours. They also suggested promoting educational tours of students from universities, colleges and schools across India to Kashmir besides roping in corporate houses for MICE tourism, the press note read.
Sarmad Hafeez assured the travel trade fraternity that to promote tourism the department would work as a ‘family’ with them.
He said the travel industry should also join hands with the Jammu and Kashmir Tourism Development Corporation for the promotion of its properties.
Secretary tourism who is also MD JKTDC said the corporation had made beautiful packages for its properties located at different locations.
He also emphasised on tapping foreign market.
Director tourism Kashmir said the department was planning more road shows this year in South Indian cities from where tourists have stated visiting Kashmir in good numbers, the press note added.