BARAMULLA: Tata motors on Monday announced its entry into the growing compact SUV segment with the commercial launch of its new car “Tata NEXON” at Apex motors Sangrama Baramulla.
Targeted at the personal car buyers the Tata NEXON is the forth product based on the impact design philosophy.
Starting at a priced 5.97 lacs(ex showroom Baramulla),for the petrol variant and at Rs 6.98 lacs (ex showroom Baramulla), for the diesel variant, the Tata Nexon is the most competitively priced SUV in this segment.
The car will be on sale across 650 Tata Motors authorised sales outlet in India.
Unveiling the Tata NEXON Nitin Mehta ZM North in presence of Tariq Ahmad Lone MD of Apex Motors, said that, “our passenger vehicle market is dynamic. The fast moving generation has clear preference in terms of design and style. Catering to this discerning need of our customers, we have consistently pushed the boundaries of automotive engineering by creating new categories of vehicles. The Tata NEXON is the result of our intent to break away from the conventional approach of segmentation in its discreet forms and fulfilling a larger set of milieus. Connecting aspirants of our customers, with the Tata NEXON, we offeran unparalleled package of style, performance and features”.
While talking to reporters, Anil Jasrotia TSM Tata motors said, “our focus is to introduce products that not only enhance the brand, but simultaneously align well with the rising aspirations of customers regiments. As part of the aggressive turnaround strategy, we have renewed focus on filling in product gaps and tapping the white spaces that will emerge. Conceptualized as a lifestyle SUV for young progressive individuals, the NEXON is the culmination of this radical shift in thinking and will further expand Tata Motors addressable market”.