Travel fairs provide opportunity to showcase products, services: Dir tourism
PUNE: In order to showcase diversified tourism products of the state of Jammu and Kashmir and to tap the market from Maharashtra, JK’s tourism department participated in Travel Trade Fair (TTF) Pune and Indian International Travel Mart (IITM) Mumbai, a press note issued Friday read.
Both TTF Pune and IITM Mumbai and Travel and Tourism fairs are India’s leading exhibitions for the travel and tourism industry.
TTF Pune was inaugurated on Friday by Mayor Pune Municipal Corporation Mukta Tilak and will culminate on September 24, 2017 while the IITM began from September 21.
Assistant Director Tourism Kashmir Ifham Shah and C B Kaul from J&K Tourism Development Corporation are participating in TTF Pune while as Tourist Officer Mumbia Shafqat Yatoo and Mushtaq Ahmad Margray from Jammu and Kashmir Tourism Development Corporation participated in IITM Mumbai. The representatives of travel trade industry from J&K are also participating in the travel shows to promote different destinations of the state.
The department aims to showcase diversified products of Jammu, Kashmir and Ladakh during TTF.
Large number of visitors and guests who visited J&K pavilion have shown keen interest and enquired about the most sought after destinations like Srinagar, Gulmarg, Pahalgam, Sonmarg, Yousmarg, Patnitop, Sanasar, Mansar, Bhaderwah, Shri Mata Vaishno Devi Ji Katra and Ladakh.
The Kashmir delegation also highlighted some lesser known and upcoming destinations like Verinag, Aharbal, Mantalai, Rajouri, Surinsar, Suchetgarh, Shahdra Sharief Shrine, Peer Ki Gali, Kargil, etc.
On the inaugural day, short documentaries and videos on tourism products were shown to the guests and visitors who were mesmerized by Kashmir’s beauty. The department distributed brochures, flyers and other publicity material highlighting different destinations of the state.
Jammu and Kashmir Tourism Development Corporation (JKTDC) offered special packages and discounts at all its properties. J&K’s tourism department participated in the Travel Trade Fair in Mumbai which started from September 21.
Director Tourism Kashmir said Maharashtra is a good market for Kashmir as travellers in large numbers come from this place for holidaying in the valley. “Kashmir and Maharashtra has developed a good bond in tourism industry as we receive good number of travellers from Maharashtra. This is the biggest market for us. Our participation in Pune and Mumbai travel marts will reinforce our market share from Maharashtra,” said Director Tourism.
He said travel fairs provide an opportunity for organisations to showcase their products and services to visitors, travel agents from India and abroad. “Tour-operators, travel agents, hoteliers, airlines and tourism departments exchange information about the destinations and packages with the visitors in order to sell the destination and bring tourists. This is a good marketing opportunity for us to connect directly with prospective travellers and travel industry,” he said.
The J&K officials interacted with exhibitors and stakeholders for promoting J&K as round the year destination.
“We received good response from the visitors and the exhibitors who were keen to know about tourist destinations and the infrastructure in place in J&K,” said Ifham Shah.
She said they also promoted convention centers of Pahalgam, Srinagar, Jammu and Patnitop, which travel agents, said would promote in their tour itineraries.