Tourism deptt has launched vigorous promotional campaigns: Dir Tourism
BHUBANESWAR: The Department of Tourism J&K recently participated in the 33rd IATO (Indian Association of Tour Operators) Annual Convention held at Mayfair Convention Centre in Bhubaneswar, Odisha, an official press note read.
The B2B event focussed on re-inventing tourism sector in India with the theme “Indian Tourism – Time to Reinvent Ourselves.”
Over 1200 delegates from different states and other countries participated in the Indian Association of Tour Operators (IATO).
Newly sworn-in Union Tourism Minister Alphons Kannanthanam inaugurated the convention who also visited the J&K’s stall. He also had an interaction with the tour operators from J&K state.
During the convention, the department of tourism gave many presentations highlighting the state’s rich tourism potential.
According to the press note, Director Tourism Kashmir Mahmood A Shah who also participated in the convention gave an overall preview of the state’s tourism potential in his presentation in the jam-packed convention centre which was attended by almost all the participating delegates. His presentation, which included recently released short drone videos on different destinations, received overwhelming response and drew huge number of delegates to the convention centre.
Speaking on the occasion, the director tourism Kashmir said J&K has ‘no match in beauty and hospitality’.
He said besides having breathtaking landscape, diverse culture, unique art and craft, Kashmir is also known for hospitality.
“If you talk to tourists who have visited Kashmir, they will not only talk about Kashmir’s beauty but they will give you many examples of our hospitality. Kashmir has always given high priority to tourists even during worst times,” said Mahmood Shah and added “J&K is a complete package as it offers diverse culture, religion, landscape.” He said the negative publicity is blown out of the proportion by some section of media which creates negative perception among the travellers. “But when tourists visit Kashmir, they find the atmosphere completely different here and enjoy warmth and love from the locals. They feel safer in Kashmir than in other parts of the country.” Director Tourism also highlighted the recently held Gurez Festival and adventure activities like river rafting in Kashmir.
He said the department has embarked on multipronged campaigns by releasing short promotional videos, participating in road shows and seminars and using social media to promote the JK’s tourism potential and offset negative perception about Kashmir, the press note further read. He also assured the delegates that proper infrastructure is being put in place in the state for the comfort stay of the tourists.
Director Tourism Kashmir also had separate interactions with leading tour operators form the India and urged them to promote Kashmir.
Several members of the IATO-JK Chapter from Jammu, Kashmir and Ladakh regions also participated in the convention.
IATO conventions are an opportunity for exhibitors to showcase their exciting and diverse range of destinations, conference and incentive venues. There has been a tremendous response from the states and 15 states participated in this convention, the press note added.