Adventure races will promote Kashmir globally: Dir Tourism
SRINAGAR: The Expedition India 2017 – 450km Adventure Race recently completed its second leg at Sonamarg where teams had to do 28km hike at an altitude of 13000 feet.
The teams left for Leh to complete leg 3rd to Leg 7 different 350km adventure activities.
According to an official press note, it was the first ever international adventure event where athletes moved through Land of High Mountain Passes at an average altitude of over 3500m, breathtaking valleys, and beautiful rivers making it one of the most fascinating and highest adventure races in the world.
Earlier in the first leg, the teams were flagged off jointly by Secretary Tourism M H Malik and J&K Bank CEO and Chairman Parvez Ahmad at Shankaracharya hill where athletes ran 1.5km downhill up to Nehru Park. At Nehru Park, the teams boarded the shikaras and raced to SKICC lawns to complete the first leg of the adventure race. On the same day, the teams left for Somamarg for the second leg. At Sonamarg, The teams hiked 28kms at an altitude of 13000 feet to complete 2nd leg.
In Leh, the third leg had 75 kilomters of rafting, 43 kilometers of mountain biking of 4th leg, 53 kilometers of trekking and uphill running of 5th leg, 120 kilomters of mountain cycling of 6th leg and 59 kilometers of camel safari in Nubra Valley of 7th and final leg which also marked the culmination of first ever international adventure event in Kashmir and Ladakh on September 22, 2017, the press note added.
Notably, all the 14 teams, including 13 teams mainly from the countries like South Africa, Australia, United Kingdom, Sweden, New Zealand, Ireland, France, Argentina and Czech Republic and a local team, had been equipped with GPS system which tracked their race.
The race was tracked live at http://www.kineticgear.org/live-tracking/ which was being continuously updated. 25 foreign media persons accompanied the teams who provided daily coverage on the event.
The organisers also made a fascinating promo of the event which also generated huge response on social media. Some of the films were also be made by the organisers for the event which will also promote Kashmir and Ladkah at global level. Director Tourism Kashmir Mahmood A Shah said the adventure race has received overwhelming response from the across the globe.
Director Tourism Kashmir said that the race had foreign teams and some of the world champions in swimming had also participated in the event. This had generated huge response from athletes all over the world and was watched live by lakhs of people.
The event was organized by Johannesburg based company Kinetic Events in collaboration with department of Tourism and J&K Bank.
He said the adventure race will also help dilute negative perception and also help us remove advisories by foreign countries.
“This race will be our biggest platform and USP to get foreign advisories on Kashmir lifted. The athletes will be our brand ambassadors in their own country,” said Shah.