Srinagar: Department of tourism and Gulmarg Development Authority (GDA) initiated cleanliness drive at Tourist resort Gulmarg under Swachhata Hi Seva.
Director Tourism Kashmir Mahmood A Shah, CEO Gulmarg Development Authority Hanief Balkhi besides officials from JKTDC, Municipal Committee Tangmarg and also locals in large numbers participated in the drive.
The director Tourism on the occasion stressed on keeping the tourist places clean.
He urged locals to promote eco-tourism for the sustainable growth of the tourism sector.
He said Gulmarg is very important and prime tourist destination in Kashmir which needs to be kept clean.
“Gulmarg is winter as well as summer destination. It is very important to keep this destination clean and everybody has to ensure its cleanliness,” he said.
He said Kashmir is ecologically very fragile and to protect its environment and other tourist places is our responsibility.
“We should lead by examples and keep surroundings clean so that we save not only our tourist resorts but whole Valley,” said Shah.
He said Swachhata Hi Seva Hai” is nationwide sanitation Campaign and the people of this state should lead from the front.
“The campaign has been launched national wide but as we are very close to nature than any other state, we have more responsibility towards preserving our environment,” he said.
Director Tourism Kashmir has also given the direction to all tourist officers in the Kashmir and Ladakh to participate sanitation campaign.
On the occasion, the works of the construction of bio-digester and waste treatment plan was also reviewed to ensure proper disposal of garbage at this tourist resort.