Dir tourism urges travel agents, traders to launch joint promotion campaigns
SRINAGAR: Calling the tourism stakeholders to launch aggressive marketing campaigns, the Director Tourism Kashmir Mahmood A Shah Saturday said the department is trying to counter negative perception and media publicity through a multi-pronged strategy, a press note issued here read.
He was speaking as a chief guest at 9th Annual General Meeting of the Travel Agents Association of Kashmir here at Hotel New Park.
In the AGM (Annual General Meeting), TAAK (Travel Agents Association of Kashmir) elected Ashfaq Siddiq Dug as its new President.
Director Tourism Kashmir while welcoming the new TAAK body appreciated the role of the former president Late Manzoor Siddiq.
He said Manzoor Siddiq was one of the torch bearers of the travel industry whose contribution to the travel and hospitality sector will always be remembered.
He said, “The new body has to follow the examples of Manzoor Siddiq who was very vocal and at the fore front in tourism promotional campaigns.
Director tourism Kashmir said the department would organise more road shows in different parts of the India especially in the South to attract tourists back to the J&K state which saw low tourist footfall due to negative publicity, the press note added.
“We all have to do aggressive marketing campaign together through road shows and other forms to counter negative media publicity. The tourism stakeholders will also have to pitch-in from the grass root level to put up a united counter promotional campaign to offset all the fears the travellers have,” he said.
While enumerating the positive effects of the promotion through social media, the director tourism Kashmir also urged the travel trade fraternity to use their social media accounts to promote Kashmir.
“We have to launch tourism promotional campaigns collectively and also individually. Every travel agent, hotelier or houseboat owner should promote tourism through their social media accounts to launch massive counter campaign,” he said while addressing the members of TAAK.
He said the department is also tapping South Indian market from where tourist footfall is encouraging.
He, however, said the arrivals from countries like Bagladesh, Malaysia and Thailand has picked up pace.
Director Tourism said Kashmir is also getting good number crews to shoot their films in Kashmir.
Director tourism also hailed the democratic set up of the travel trade associations while electing their body.
Director Floriculture M H Mir, Deputy Directors at Tourism department Peerzada Zahoor and Waseem Raja besides representatives from other travel trade and hotel associations were present on occasion, the press note further added.