Srinagar: Spice brand, a joint venture between Transsion Holdings, a global mobile phone conglomerate and Spice Mobility, an Indian Business conglomerate on Tuesday launched an all new portfolio of mobile devices.
The new product portfolio offers aesthetically and stylishly designed phones with features that would stand out and appeal to the youth, and is priced between Rs 850 to Rs 9,500. In alignment with the fresh design created for the Indian youth, the products are segmented as F Series (Music, fun, fashion), K series (Creative & fashion), V Series (Value premium, with emphasized focus on performance and camera), and Z series which are essentially the feature phones, offering best-value & quality with great design.
After establishing a strong presence through itel and TECNO, Transsion Holdings aims to further strengthen its foothold in the world’s fastest growing mobile market with the addition of its third brand in their multi brand portfolio.
Commenting on the occasion of the launch, Sudhir Kumar, CEO, Spice Devices under Transsion Group, said, “We are extremely excited to announce the all new Spice product portfolio today. With the launch of the series in Jammu & Kashmir, we have taken a step closer in creating an inclusive yet all-new powerful and rich digital experience for the young generation of India.