SRINAGAR: J&K Bank Chairman and CEO Parvez Ahmed inaugurated the new premises of its Badami Bagh Cantonment (B B Cant) Business Unit on Thursday.
According to the press note, the bank is in the process of redefining its customer service. The bank envisions that customers across classes, geographies, age and gender should come to the bank out of choice. “Our unique selling proposition (USP) is customer relationship and the best range of products and services we provide to the people of this state and beyond,” JK Bank chairman and CEO Parvez Ahmad said on the inaugural of the bank’s new unit at B B Cant.
He also commissioned an onsite ATM on the occasion. Housed in the famous Broadway Cinema, the new premises is spacious and suitably designed for the convenience of customers especially senior citizens besides meeting the requirements of the business unit, further read the press note.
“This branch is now one of the best branches in the city and matches the highest standards in the country. We dedicate this state-of-the-art business unit to your loyalty with this institution. Your commitment as the most loyal customers of this bank has resulted in such a marvelous evolution of this bank,” he said.
“It is because of the dedicated loyalty of our valuable customers that has catapulted the bank into current level of prominence, where it is considered one of the best financial institutions,” he maintained.
J&K Bank has been playing a huge role in socio-economic transformation of the state besides providing employment opportunities, conserving eco-cultural heritage and caring for the weak, vulnerable and deserving through CSR programmes, the press note added.
During an interactive session, customers put forward their views regarding the work culture and history of the institution. A few customers also put forth their suggestions and requested the bank to develop a joggers’ park, install more ATMs and have separate counter for senior citizens in the area.
He assured proper seating arrangement for senior citizens at ATM locations, besides a senior citizens counter at the branch. The chairman also said that the bank would be looking for appropriate space for e-lobby where customers on the way can conduct digital transactions at their convenience without actually coming to the branch.
The chairman further said: “The bank shall be exploring possibility of developing a jogger’s track in the area on the bank of Jhelum. We shall also be expanding our ATM network in the area.
A senior citizen Farida Begum who had come to open a recurring account said, “I am the first one to deposit ten thousand rupees here. I am also opening a new recurring account today. A very good feeling permeates throughout the branch with proper seating arrangement that makes aged like me more comfortable.”