Tourism deptt to organize media FAM tour to promote Kargil
KARGIL: In order to promote Kargil for tourism activities, the Department of Tourism Kashmir is organizing a FAM (familiarisation) tour for national level media persons who will be visiting tourist spots in Kashmir and Kargil, a press note issued here read.
The department will also organize ‘Kargil Festival’ to give the district wide publicity for its promotion.
This was announced by the Director Tourism Kashmir, Mahmood A Shah on his three day tour to Drass, Kargil and Leh. During his visit to Kargil, the director interacted with travel agents and hoteliers at the Kargil Tourist Information Centre.
The director said the tourism department would invite journalists from across India who will write about Kashmir and Kargil so that people know about various tourist attractions in the region.
Calling for extending the stays of the tourists in Kargil, the Director Tourism said the place only acts as a transit point for the travelers that doesn’t benefit the locals much.
“We want tourists to stay in Kargil and spend few nights here. For this, we would try to promote lesser known destinations in the region,” he said.
He further said the department would promote the district for adventure tourism activities.
In this regard, he said, major sporting events would be held in the district in which participants from India and other countries would participate.
He also said the department would promote the mountain peaks in Kargil which are 6000 meters above in height for trekking.
“The peaks which are 6000 meters and above in height have market value. We will identify all such peaks in Kargil and market them among hikers. This will help us promote the region,” said Mahmood Shah.
The Director also urged the hoteliers to avail the Government of India schemes for infrastructure development and upgradation of their units.
On Sunday, Director Tourism visited Drass and the lesser known spots in the area. Besides, taking stock of the tourism facilities in the area, he then visited Maskoh Valley and Bimbat Village to promote the places among travelers.
“Maskoh is 8 kilometers from the main market in Drass. Maskoh Valley is a small village having beautiful landscape through which River Drass also flows. From Maskoh one can also trek to Gurez in few days,” the note added.
The Bimbat has a historic importance as the place has a large rock which is believed to be body of Pandava Bhimsen in solidified form. The rock is associated with a Pandava legend during the period of his exile. It is situated about five kilometers from Dras; the name Bimbat is named after him.
Till date, the rock is perceived to be a holy relic. The site has become an attraction among the travelers.
Director Tourism visited the site and ordered for making a proper road and trekking path leading to the site.
Assistant Director Kargil Aga Taha, Executive Engineer Kargil Development Authority besides hoteliers and travel agents attended the meet.