Srinagar: In a first in the country, HDFC Bank Ltd, Wednesday launched an instant Digital Loan against Securities (LAS). Customers can now avail of a loan against shares in just three easy steps on Net Banking.
HDFC Bank is the first Bank in India to completely automate the entire process of creating an overdraft facility in a separate current account for loan against shares.
The Bank has collaborated with NSDL to create a seamless customer experience. HDFC Bank Demat Customers can calculate their eligibility for overdraft limit against shares, and open a current account instantly. The entire process can now be completed in under three minutes, instead of days. Currently available for demat shares only, this facility will soon be extended to other securities such as mutual funds, bonds, and insurance policies.
Digital LAS empowers the customers to design their own loan against shares at their convenience and avail of the facility within minutes. Customers with shares in their portfolio can leverage it when there is an urgent need for money, for example a medical emergency.
“This is path-breaking. Digital LAS is part of the Bank’s strategic focus on customer convenience, access and delight, using technology as an enabler,”said ArvindKapil, Country Head – Unsecured Loans, Home, and Mortgage Loans, HDFC Bank at the event in Mumbai.
“The offering empowers the customers to design their own loan against shares.A large part of our motivation is inclusion of Tier 2 & Tier 3 customers in this digital revolution. We see customers not only from metros but towns like Katni, Baramulla, Rangpo going online to experience this first hand. I am confident that the latest digital platform will offer a differentiated experience to not just our customers, but even prospective customers. We will use Digital LAS to offer further enhancements in the time to come.”
“NSDL has seen increase in number of instructions executed in the NSDL depository system in electronic form. Approximately, 93% of total transfer instructions are processed electronically at NSDL. This shows the inclination of investors towards doing digital transfers. Integration of NSDL SPEED-e facility and HDFC Bank LAS facility will reduce the TAT for getting the loan from the bank. NSDL also expect percentage of electronic instructions processed at NSDL to increase further due to this integration,” said GV Nageswara Rao, Managing Director & CEO, National Securities Depository Ltd.