SRINAGAR: Tanishq, India’s largest jewellery brand, announced the launch of its new sub–brand, Rivaah.
With this launch, Tanishq makes available a wide range of stunning handcrafted wedding jewellery for brides across India, designed and conceptualized by the Design Team in Bangalore.
Tanishq believes that every bride deserves the best for her special day and has ventured into this category pre-summer wedding season. Rivaah will be available across the brand’s large and expanding retail network, which is currently present across 205 stores. Jewellery from Rivaah begins at Rs. 1 lakh.
Rivaah comprises of ornate creations in gold, diamond, Kundan and polki, to cater to a bride hailing from any community across India.
Sharing his thoughts on the launch of the latest sub – brand from Tanishq, Sandeep Kulhalli – Senior Vice President, Retail and marketing, Jewellery Division, Titan Company Limited said that we are extremely proud to launch Rivaah, our latest sub–brand, dedicated to the Indian wedding category.
“Over the years, we have seen the potential for this category grow and we feel that now is the best time to carve our wedding jewellery offering into an identity of its own. With Rivaah, we will initially cater to 13 bridal communities across India and celebrate their culture. This new offering has the best–in–class design direction and marks the beginning of a new journey for not just the bride, but Tanishq too,” he said.