Srinagar: While unveiling J&K Bank wall calendar at the bank’s corporate headquarters, the State’s finance minister Dr Haseeb Drabu among other things appreciated the corporate communication strategy of the bank.
During his address, Dr Drabu praised the timely release of the wall calendar and hailed the team work that had gone into the conceptualization and designing of the calendar at a very short notice.
He said, “In terms of communication there is no better organisation in Jammu & Kashmir nor shall there be any other organization better than the J&K Bank to do it.” While referring himself as part of the J&K Bank family, the finance minister said, “I always believed that not only we (J&K Bank) communicate very well, we are also best fire fighters of the world.”
It is worth mentioning that J&K Bank has a full fledged Corporate Communication Department which has been handling the job of media relations, branding, advertising & promotion and internal communication on professional lines. Sajjad Bazaz is heading the department supported by a team veteran professionals in mass communication and journalism. Most of the job, which other banks and corporates usually outsource, is done in-house.
Pertinently, it was Dr Drabu as chairman and chief executive of the bank who converted a small press relations cell of the bank into a full-fledged department in 2006. Within a short span of time, the department today stands as one of the key departments in the bank. It not only enjoys reputation as one of the best corporate communication departments in the country, but also enjoys healthy media relations in the state of Jammu and Kashmir as well as in rest of the country.