Srinagar: To connect with its customer base in Kashmir, mobile service provider Aircel on Tuesday started a series of street plays (Nukkad Nattaks).
Statement issued by the Aircel here said that the aim of this popular medium of communication was to reach out to customers in Kashmir with information about its products and services, besides spreading awareness on social causes that impact the lives of people here.
“The need to conserve electricity and to use natural resources like water in judicious way, were the underlining social messages communicated through these street shows,” said the statement.
Besides this, the Aircel also clearly broke down the details of its products and services to the consumer, added the statement.
The series of Nukad Natakswas, which began in Srinagar on Tuesday, were launched by Divisional Commissioner, Kashmir Asgar Samoon. He lauded the efforts of the company for choosing the unique mode of communication in reaching out to its customers. The shows, as per the Aircel spokesman, will be carried to customer in other parts of Kashmir too.
Prashant Ramesh Chaudhari, Circle Business Head, Aircel Jammu and Kashmir said: “At Aircel, we always strive to reach out to our audiences and what better way to reach out to them than through the age old medium of NukadNataks..”
Chander Pruthi, Circle Marketing Head, Aircel added: “As a customer centric organization, we follow a ‘customer first’ strategy where ‘customer listening’ is key and we are constantly driven by customer insights and feedback. Through this unique means of communications, we are highlighting our popular products and services.”