Customer service JKB’s top priority; Agriculture, trade, services to get boost

Customer service JKB’s top priority; Agriculture, trade, services to get boost

Bank eyes 20% credit growth in JK

Srinagar: Chairman & CEO, J&K Bank, Mushtaq Ahmad, on Monday said the bank was eyeing a credit growth of around 20 percent in the state with special focus on agriculture, trade and services sectors.
“Besides, the bank plans to lay special emphasis on customer service by devising a state-of-the-art monitoring system for redressing customer grievances,” he added while chairing the bank’s annual zonal review meeting at SKICC here on Monday.
The meeting was attended by executive presidents, senior presidents, zonal heads from across India and heads of various departments at corporate headquarters level.
The meeting, according to a statement issued by the bank, was convened “to assess, understand and think as to what we have done, what we need to do and how we have done & how we need to do”.
Notably, J&K Bank is the major credit player in J&K with a contribution of over 63 percent amounting to over Rs 26,000 crore to the total loan book of all banks operating here. The branch network of the bank stands at over 740 branches in the state and the strength of ATM network is 929 in the state.
Emphasizing that bank would continue to carry the legacy of growth, Ahmad said, “We have a history of moving ahead with great pace despite all odds like economic downturn, from 2005 earthquake to September 2014 floods.”
Putting the bank’s performance in perspective, the chairman observed that economic slowdown coupled with meek growth in banking sector had underscored the need to identify promising and performing sectors and facilitate their growth by pumping more funds into them.
“I believe we need to aggressively pursue our business goals and in that direction we should achieve credit growth of around 20 percent in J&K state with special emphasis on agriculture through KCC, SHGs, and trade and services sectors.”
Attaching prime importance to customer satisfaction, the chairman urged the zonal heads to make themselves accessible to the customers to give personal touch to customer service.
While expressing satisfaction over drastic decrease in the number of customer complaints, the chairman urged the operative heads not to remain complacent and ensure earning customer gratification by sticking to customer complaints redressal mechanism through personal availability, responsive communication, and better coordination among employees and across hierarchies.
He also revealed the bank’s plan of devising special financial products customized as per the requirements of people from different segments of society and even from varied geographies across India.

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