Srinagar: HDFC Bank Ltd., on Tuesday announced the launch of Missed Call Mobile Recharge – “a simple yet revolutionary way” to top up prepaid mobile number.
A statement issued here said that the HDFC Bank customers can now recharge their mobile by giving a missed call, without the need to visit a shop, log onto a website or open an app. The statement added that the customers can also add family or friends to avail of the service.
Nitin Chugh, Country Head, Digital Banking, HDFC Bank said: “Missed call mobile recharge further simplifies the process of recharging pre-paid numbers. Even if a customer is on the road or based in a remote location, all he has to do is give a missed call to re-charge his phone. Further, this service gives the customer the option of adding family members, friends or dependents. We believe this is a unique service in the pre-paid market, which accounts for a large chunk of mobile phone users in India.”
He said the service allows the bank to tap into an estimated 900 million pre-paid mobile customers which includes approximately 84% smartphone users and 92% feature phone-users. “There are over 1 billion mobile subscribers in India. To use this facility one doesn’t need a data plan, making it particularly useful in smaller towns and rural areas, where internet connectivity is low,” he said.
To activate the service, customers can send an SMS from the mobile number registered with the bank to 7308080808. A default recharge amount of Rs 50 is set, but the customer can also set his favourite recharge amount, ranging from Rs 10 to Rs 250. The next time when the customer needs a recharge, he can give a missed call on 7308080808 and the fixed amount is credited to his mobile number. The amount gets debited from the customer’s HDFC Bank account. Once activated, the service can be used on any phone across any telecom operator.
Chugh said the initiative is part of the bank’s strategic focus on customer convenience, access and delight, using technology as an enabler. “In line with this, post the launch of ‘Go Digital’ campaign in 2014, with the ‘Bank aapki mutthi mein’ offering, HDFC Bank has launched a host of new and very successful digital banking products,”he added.