JAMMU: The State Administrative Council on Thursday approved the draft Advertisement Policy-2016 to regularize flow of advertisement to newspapers and publications. The policy was formulated in 2015 but the state government delayed its approval.
As many as 622 newspapers and periodicals are published in the State out of which only 375 are empanelled for publication of Government advertisements. An official spokesman said that considering the rapidly changing operational environment and increase in the number of publications over the years, it has been considered necessary and appropriate to revise the existing Advertisement Policy issued way back in the year 1996 in order to synchronize it with the obtaining requirement.
While formulating the new Advertisement Policy by the Information Department, due care has been taken to meet out the broad social objectives of the Government to promote responsible, constructive and healthy journalism, besides ensuring transparency in the distribution of Government Advertisements amongst the newspapers. Necessary checks and balances have been incorporated in the revised draft Advertisement Policy-2016 which will go a long way in mitigating various problems and issues faced by the print media and shall further pave way towards a healthy and transparent journalism in the State.