JAIPUR: Continuing its campaign to promote various tourism products, Jammu and Kashmir Tourism Department participated in the 5th India Heritage Tourism Conclave held at Jaipur, Rajasthan.
Advisor to the Governor, Parvez Dewan was special guest on the occasion.
The Conclave was organized by the PHD Chamber in collaboration with J&K and Rajasthan Tourism.
Speaking on the occasion the Advisor highlighted the rich cultural heritage of J&K. He also invited the dignitaries to personally visit the state and experience its splendor. He deliberated on various aspects and ideas which can be explored for promotion of cultural tourism on the whole.
The Jammu Kashmir Tourism Department showcased the rich cultural heritage of the State during the tourism conclave, under the theme, ‘Preserving our past through Heritage Tourism’.
Jammu & Kashmir has a well preserved rich religious and cultural heritage, present across all the three regions with mosques and shrines in Kashmir, Temples in Jammu and Buddhist monasteries in Ladakh.
The Conclave was attended by participants from abroad and within the country including Ambassador of Bosnia to India, representatives from China, representatives of international and national media, delegates from INTACH, TAAI, travel and hotel associations. The Jammu & Kashmir Tourism Department was represented on the occasion by Deputy Director Tourism, Kashmir, Jeelani Zargar.
Meanwhile, JK Tourism also participated in 12th Convention of ATOI held at Hanuwantya MP with an objective to promote adventure tourism product of State. In this convention JK Tourism was awarded best State for promotion of adventure tourism.
The award was given by Union Minister for Surface Transport, Venkaiha Naidu in presence of Chief Minister MP Shiv Raj Singh,. On behalf of the J&K Tourism, award was received by CEO Patnitop, Rakesh Kumar Srangal and CEO Sonamarg Shabir Hussain Bhat.