NEW DELHI: Jammu and Kashmir Tourism Department is aggressively wooing tourists at the 23rd edition of the South Asian Tourism and Travel Exchange (SATTE), South Asia’s leading travel trade show which started at New Deli on Friday.
J&K Tourism that has offered to local travel and hotel associations from the state to displayed their publicity material for purpose of promotion state’s tourism potential.
Director Tourism Kashmir, Mahmood A Shah who interacted with the foreign and domestic tour operators who visited the J&K pavilion. The J&K Tourism Department also circulated brochures and banners highlighting state’s tourism potential under the theme of “See J&K in a new light”.
Both foreign and domestic players in the hospitality sector, hoteliers, travel agents, e-commerce tourism companies visited stalls at the J&K’s pavilion and interacted with the hospitality and travel trade representatives. The travel trade fraternity provided them all the information about the J&K’s tourist spots, newly developed tourist spots and the tourism related activities and festivals being organized from time to time for tourists. The department has printed separate brochures of heritage, golf, MICE, leisure, off-beat destinations, wild life besides releasing festival calendar of the tourism department.
Shah also participated in the panel discussion during the show where he highlighted tourism potential of all the regions of the state including its art, craft, heritage, cuisine besides adventure and leisure tourism. The department is also organizing “J&K Evening” at Qutub Minar in New Delhi in collaboration with SATTE to interact with the SATTE participants.
The show is expected to attract around 750 exhibitors and participants from around 35 countries. It was inaugurated by GoI minister of tourism Dr. Mahesh Sharma who also visited the J&K Pavilion.
He appreciated the department for printing best publicity material about different tourism products of the State. Apart from Shah he was received by the officers of J&K Tourism including Special Secretary Tourism Mohammad Hussain Mir Deputy Director Tourism Publicity Kashmir Peerzada Zahoor and other officers of the department.