Aircel ties up with Snapdeal, others to boost mobile data consumption

Srinagar: Aircel has tied up with online trading as well insurance companies to augment the internet data consumption in India.
Initially, chief marketing officer of Aircel, Anupam Vasudev said, the company has partnered with leading e-commerce website Snapdeal, mobile insurance provider Ingram and with NexGTV, a mobile TV destination, to provide relevant content for the customers.
“Keeping in view the growing number of internet users, we intended to redefine the way mobile internet is consumed in India and we are confident that through these new offers we will continue our data success story and remain a brand that offers innovative data products and services,”he said in a statement.
He said that the company has decided to provide an online shopper with an option to buy a data recharge. “It is called as paper recharge which will be offered through an ecommerce portal wherein an online shopper can choose from two exclusive denomination packs (Rs. 402 and Rs. 602),” he said.
He said that these two recharges will be “bundled with” more benefits than the available market recharges. “The voucher will be delivered through a courier service which will collect cash from the customer against physical delivery of the voucher. Aircel has partnered with to begin with for the offer and is looking to extend it to other websites as well.”
He said that Aircel will also be partnering with Ingram, a mobile insurance provider, for Aircel Cover Plus. “Any customer who buys a new smartphone can choose from two variants of this product within seven days of the purchase for getting coverage limited to accidental and liquid damage only.”
“For new smartphones worth upto Rs. 10,000 customers can purchase Rs. 499 pack that offers benefits worth Rs. 1200. This will also include 1GB Aircel data for 3 months. Rs 799 pack will offer insurance against smartphones worth upto Rs. 55000 and will include 1GB Aircel data for 3 months and Premium Anti-Virus.”
He said that Aircel was also “revolutionizing the way entertainment is consumed on mobile phones through its tie up with nexGTv to offer a loaded bundled product for the smartphone user”.