SRINAGAR: Jammu and Kashmir is making “every effort” to promote pilgrimage tourism across India in order to motivate potential tourists of all faiths and religious to visit the state, the government said.
According to an official handout issued here on Saturday, a team led of the state’s Tourism department participated in the three-day Indian Travel Mart-2015 at Lucknow.
Lead by Special Secretary Tourism and Culture M H Mir, the team comprised of Deputy Director Tourism (Central) Kashmir Peerzada Zahoor, Manager JKTDC, New Delhi C B Kaul , Basharat Ahmad, and members of various travel associations of J&K, it said.
A road-show was also organised in Awadh, Lucknow in which all tourism-related products of JK, particularly pilgrimage tourism, was promoted, it said.
Speaking on the occasion, the special secretary tourism, as per the handout, said, “The department, on directions of Chief Minister Mufti Mohammad Sayeed, is making every effort to promote pilgrimage tourism in the domestic market in a big way.
“The department has launched various promotional activities to aware the people of all faiths about religious places of the state with historical background. All the three regions of the state possess inclusive pilgrimage circuits.”
Mir said the ITM provides an opportunity to the states with tourism potential to do business with domestic buyers from across India.
J&K Tourism, he said, has participated in ITM Lucknow to grab the opportunity of doing business with domestic buyers in order to promote pilgrimage and other tourism products of the state.
He hoped that ITM Lucknow would provide a platform to JK Tourism department to promote its products.
Interacting with media during the road show, he said, “J&K is the only place in the world where all kind of tourism products, be it leisure, skiing, rafting, pilgrimage, heritage, golfing, angling, border tourism, trekking, mountaineering and rock climbing, are available….”