HDFC unveils integrated brand campaign in Srinagar

Javid Ali
SRINAGAR: HDFC Bank on Thursday formally launched its integrated brand campaign ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Mutthi Mein’.
In a press conference here, Zubair Iqbal, Circle Head, HDFC Bank said its customers can avail of “this over and above merchant discounts of up to 30% available on the credit and debit cards card through Smartbuy–banks own shopping portal”.
The campaign will run every day till December 31, he said.
He said the campaign gives credit and debit card customers a chance to get a discount of up to Rs 7,500 every 15 minutes.
“In this campaign, the top spender among debit card customers as well as credit card customers will receive Rs 5,000 as cash back every 15 minutes.
“If the top spender has completed the purchase through Payzapp, HDFC Bank’s one-click payment solution, they get an additional Rs 2,500 as cash back, bringing the total reward to Rs 7,500,” Zubair said.
Customers, he said, can also avail of the up to 30% merchants’ discounts available to customers through Smartbuy, the virtual marketplace within Payzapp.
The bank has also launched campaigns on its personal and auto loans, offering special rates during the festive season.
“At HDFC Bank, we are leveraging digital solutions to offer customers superior experience, convenience and value. They have access to a one-stop, one-click payment solution that will change the way they make all types of purchases. The ‘Best Offer Chutki Mein’ campaign takes this digital experience a step further…,” he said.