SRINAGAR: Secretary Tourism Farooq Ahmad Shah on Wednesday flagged off the 17th ‘Raid De Himalaya’ motor rally from Royal Spring Golf Course here.
An official handout issued here said 240 cars and bikes are participating in the rally, which commenced from Shimla on October 11, passed through Manali, Delhozi, Kishtwar and Bhaderwah, and reached Srinagar on October 13 through Sinthan Top.
On Wednesday, the rally proceeded towards Drass, Sanku via Amballa pass to Rangdum and will be back on October 16, it said.
“Such events are organised for promotion of Adventure Tourism,” Secretary Tourism said on the occasion.
“The state of Jammu and Kashmir is having highest number of tracks available for such an activity. Chief Minister Mufti Mohammad Sayeed, who also holds the portfolio of Tourism, is keen to promote all kinds of tourism activities including Adventure Tourism in the state in order to attract maximum foreign well as domestic tourists.”
He said “all-out efforts” were being made by the department to explore adventure tourism tracks in the state.
He said promotion of such activities was one of the top most priorities of the department.
Shah said: “Adventure Tourism is considered a high-end tourism activity. The initiatives have been taken to cater to the needs of high-end foreign as well as domestic tourists visiting the state for the purpose.
“Participants will be our ambassadors, who will propagate the message about adventure sports and tracks available in the state. The department is trying its best to meet requirements of the tourists coming for Adventure Tourism.”