SRINAGAR: HDFC Bank on Wednesday launched its integrated, nationwide brand campaign ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Mutthi Mein’.
Spanning print, radio, digital, outdoor media, automated teller machines (ATMs) and bank branches, the campaign will reinforce the bank’s position as India’s premier digital bank, HDFC said in a release issued here.
The three-month long campaign delves into HDFC Bank’s products and offerings, from banking service, to loans, investments, one-click payments and one-click shopping, which are all digitally accessible to customers using mobile phones and the internet in order to save time, paperwork and needless hassles such as visiting bank branches, it said.
The theme of the campaign is that digital banking is enabling customer convenience as never before, it added.
From conducting simple banking operations using a mobile phone to 10 second personal loan disbursal offers through netbanking and wearable banking applications using the Apple iWatch, HDFC Bank has been consistently launching services that use the latest technologies to benefit its customers, it said.
“All our processes have been digitised. This is in keeping with our GoDigital campaign. Banks that do not use the latest technology to ease the way customers can access its products and services will soon be obsolete,” Aditya Puri, managing director, HDFC Bank Limited, said in the statement.
In June this year for example, HDFC Bank, it said, launched PayZapp, a payment solution that revolutionised the way payments and purchases are done on the go today using mobile devices.
After downloading this application, customers can pay with just one click for all their spends–from mobile phone top-ups to instant money transfers, to bill payments to groceries to movie tickets and even big-ticket purchases such as foreign holidays, it said.
“The concept of digital is now embedded into the DNA of HDFC Bank. It started a year ago on the banks of the Varanasi with the launch of our ‘Bank aapki mutthi mein’ initiative, which placed the power of banking in the hands of the customer.
This is the largest ever brand campaign undertaken by the bank and emphasises our philosophy of transforming into a digital bank,” said Parag Rao, Senior Executive Vice President and Business Head, cards, merchant acquiring services and marketing, HDFC Bank.