SRINAGAR: The eight-day tourism festival was inaugurated at Leh, Ladakh on Sunday.
An official handout issued here said the Secretary Tourism, Farooq Ahmad Shah, inaugurated the festival.
Speaking on the occasion, he hopped that tourists would enjoy the “grand celebrations” during the next seven days of the “mega cultural show”.
Shah said that organising the festival in September was aimed at stretching the tourist season in Ladakh.
“Now, with the presence of large number of tourists here, the objective stands achieved,” he said. “This success story is being replicated in other parts of the state to boost tourism.”
He appealed the locals to maintain “same cultural spirit” to preserve the “magnificent ethnicity” of the region.
Terming Jammu and Kashmir as the “best tourist destination in the country”, Shah said the people of all the three regions of the state have to play their role in promoting tourism and preserving culture, traditions, and heritage.
“Tourism department is focusing on creation of improved infrastructure in all the regions, besides regulating the tourism trades,” he said.